Who did the art?
My brother John (Jed) Dunkerley designed the art and the logo. A native Nashvillian, John is an artist and art teacher now living in Seattle. He’s done everything from animation to murals to dental hygiene books. He goes by Jed now and takes on freelance projects from time to time. Shoot me an email at email@example.com if you’re interested.
Yes, our parents (Bob and Nancy) are in the background of Jubilee’s art.
Stephen Moseley brought the art to life in the labels and 6 pack holders. Stephen is a really talented designer and communications consultant. He is the President of four28, a design and communications company located here in Nashville. He also is the co-founder and VP for Cool People Care. If you have a small business or non-profit looking for design work or marketing help, he’s your guy. Click here to contact him.
Where is your brewery located?
While we’d love to have our own brewery someday, for now we’re doing what’s called “contract brewing”, which means brewing our beer on another brewery’s system. Contract brewing is fairly common…Sam Adams, Brooklyn Brewery and Pete’s Wicked Ale all started out contract brewing and some of them still do today. Not that we’re planning on being that big, but you get the idea.
Packaging breweries can run anywhere from $500K to $2M, which wasn’t quite in our budget. So we’ve partnered with Bluegrass Brewing Company, an award winning brewery out of Louisville, KY. Their Bourbon Barrel Stout is fantastic. Look for it at your local liquor store. It will make you happy.
In addition to making great beer, they’re also great guys. We share mutual family friends…thanks to Bunny and Chuck for introducing us! Look for Jubilee and BBC to partner on a beer dinner sometime soon!
A beer company promoting a youth charity?
We’re very sensitive to the issue of alcohol abuse, especially as it relates to teens, and if we thought for a second that our product would lead to the problems that bring people to the Oasis Center, we wouldn’t be doing this.
The folks who work at the Oasis Center see the effects of alcohol abuse on a daily basis. We talked with them about this on the front end and they approved and embraced the idea. Here’s why:
Jubilee is a craft beer company. It’s not a giant mass-marketed domestic beer machine. Craft beer is not promoted to teens, nor is it an appealing product to teens that are looking to get a cheap buzz. It’s at too high of a price point, the flavor profile is too bitter and the alcohol content isn’t high enough to make it attractive to teens.
There just isn’t a causal link between craft beer and any of the issues that lead teens to Oasis.
But there is a link between craft beer and the people that the Oasis Center is trying to reach from a philanthropic standpoint. Specifically the 25-54 year old crowd that make up the primary demo for craft beer, many of whom have never heard of Oasis.
So Jubilee was founded to be part of the solution, not the problem. Oasis is trying to reach a new generation of Nashvillians, and Jubilee will help start the conversation with them. What better way to do it than over a beer?